1 Leave a comment on paragraph 1 0 Film Criticism Special Issue on Film & Merchandise Call For Papers (November 2018)

2 Leave a comment on paragraph 2 0 Guest editors: Dr. Elizabeth Affuso (Pitzer College) and Dr. Avi Santo (Old Dominion University)

3 Leave a comment on paragraph 3 0 Despite Jane Gaines’ (1989) recognition that the cinema screen and the department store display window have long participated in providing audiences with spectacles of consumption that steered shoppers toward one another’s venues, there is surprisingly little work that critically interrogates film-related merchandise.  Only recently have scholars started to take this area of study seriously. For example, media industry scholars have begun to pay attention to the creative, legal, and managerial contestations among licensors, manufacturers, and retailers, contending that merchandise is not simply an afterthought of media production, distribution, acquisition, and circulation, but also an area where industry lore about differentiated franchises and consumers are affirmed and challenged.  Others contend that the meanings merchandise accrue are constituted through their use as much as by how they are positioned for consumers. On the fan studies front, scholars have become interested in object-oriented fandom as well as ‘fan-trepreneurs’ who sell ‘fan-made merchandise’ through crafting and customization sites like Etsy. These works have explored the commoditization of fandom, but they have also sought to understand what fan communities ‘do’ with merchandise and how fan-based economies operate. There has also been a tendency to explore how merchandise interpellates particular gendered and age-based identities, with fashion and toy-based merchandise receiving the bulk of attention, but scholarship on the intersections of merchandise with race, sexuality, and religion remains scarce as does work investigating the ways film-inspired products have entered into daily routines as household items and other lifestyle categories.

4 Leave a comment on paragraph 4 0 For this special issue of Film Criticism, we are seeking essays that take a variety of approaches to the intersections of film, television, and merchandise that open up new avenues of inquiry to studying the topic.

5 Leave a comment on paragraph 5 0 Possible topics include (but are not limited to):

6 Leave a comment on paragraph 6 0 -Industrial, consumer and fan sense-making practices when it comes to merchandise (i.e., their imagined appeal to various constituencies, their “authenticity”)

7 Leave a comment on paragraph 7 0 -Films about merchandise and/or product integration within films (The LEGO MovieToy StoryThe Devil Wears Prada)

8 Leave a comment on paragraph 8 0 -When manufacturers become entertainment companies (Hasbro, Mattel, Sketchers)

9 Leave a comment on paragraph 9 0 -Industry lore, trade rituals, and their impact on merchandising

10 Leave a comment on paragraph 10 0 -Film merchandise beyond toys and fashion (including everyday household and luxury items)

11 Leave a comment on paragraph 11 0 -Merchandising beyond the franchise/tentpole/blockbusters

12 Leave a comment on paragraph 12 0 -Branded educational, nutrition, health and hygiene merchandise (or the use of branded merchandise within schools, healthcare, and other service industries)

13 Leave a comment on paragraph 13 0 -Merchandise and transmedia storytelling

14 Leave a comment on paragraph 14 0 -Packaging and product design

15 Leave a comment on paragraph 15 0 -Race and merchandise (merchandise featuring diverse racial groups or failing to do so; merchandise marketed to diverse racial groups; merchandiseused by diverse consumer and fan groups)

16 Leave a comment on paragraph 16 0 -Merchandise beyond child markets (including adult merchandise)

17 Leave a comment on paragraph 17 0 -Merchandise and the troubling of gender binaries

18 Leave a comment on paragraph 18 0 -Celebrity and merchandise (or celebrity and lifestyle)

19 Leave a comment on paragraph 19 0 -DIY merchandise and the logics of customization/maker cultures (as well as anxieties over 3D printers and other DIY technologies)

20 Leave a comment on paragraph 20 0 -Merchandise and performative consumption (or interactive consumption)

21 Leave a comment on paragraph 21 0 -Merchandise and (commoditized) self-expression/group affiliation

22 Leave a comment on paragraph 22 0 -Fan-made merchandise

23 Leave a comment on paragraph 23 0 -Ethnographies of merchandise usage among fans or different consumer groups

24 Leave a comment on paragraph 24 0 -Fan consumer-activism

25 Leave a comment on paragraph 25 0 -Promotional giveaways and premiums

26 Leave a comment on paragraph 26 0 Essays should be a maximum of 7000 words including notes and references and use Chicago Manual of Style, 16th edition (http://www.chicagomanualofstyle.org/tools_citationguide.html). Please submit essays electronically as a Word document file to asanto@odu.edu. Submissions should also include a cover page with: (a) all authors’ names, academic affiliations, and e-mail addresses; (b) author biography, no more than 70 words in length; and (c) an abstract of 150 words or fewer. Drafts should be submitted for review by May 1, 2018.  You will receive acknowledgment of your submission within ten days.  Works accepted for this special issue will be returned to contributors with reviewer feedback by July 1 and revised drafts will be due on September 1 for a November 2018 publication date.