Reminder: Film Criticism Special Issue on Film & Merchandise (submission deadline: May 1)
Film Criticism Special Issue on Film & Merchandise Call For Papers (November 2018) Guest editors: Dr. Elizabeth Affuso (Pitzer College) and Dr. Avi Santo (Old Dominion University) Despite Jane Gaines’ (1989) recognition that the cinema screen and the department store display window have long participated in providing audiences with spectacles of consumption that steered shoppers toward one another’s venues, there is surprisingly little work that critically interrogates film-related merchandise. Only recently have scholars started to take this area of study seriously. For example, media industry scholars have begun to pay attention to the creative, legal, and managerial contestations among licensors, manufacturers, and retailers, contending that merchandise is not simply an afterthought of media production, distribution, acquisition, and circulation,Read More →